Born in Thailand · Built for Europe

SNIFF
A RIFF

Botanical nasal inhaler · Zero nicotine · A century of tradition
0
Europeans smoke or vape
All of them have a daily ritual. None of them have a RIFF yet.
1936
Ya Dom born in Bangkok
Nine decades of Thai botanical tradition. Europe is just finding out.
0
Nicotine. Always. Forever.
Pure botanical. No dependency. Just the ritual.
SNIFF A RIFF ✦ KOPF FREI MIT RIFF ✦ ZERO NICOTINE ✦ BORN IN THAILAND ✦ 100% BOTANICAL ✦ SNIFF A RIFF ✦ KOPF FREI MIT RIFF ✦ ZERO NICOTINE ✦ BORN IN THAILAND ✦ 100% BOTANICAL ✦
Chapter 01 — The Origin
Thailand.
1936.
A small tin.
In the markets of Chinatown Bangkok, a pharmacist created a botanical inhaler from a blend of natural oils. He called it Ya Dom — medicine to smell. Within a decade it was in every pocket in Thailand.
Chapter 02 — The Ritual
70 million
people.
Every day.
Today 70 million Thais reach for Ya Dom instinctively. At their desk. On the train. After lunch. It is not medicine. It is not a habit. It is a ritual — as natural as coffee.
Chapter 03 — The Gap
Europe has
173 million
reasons.
173 million Europeans smoke or vape. Each one reaches for something every day. The nicotine industry owns the dependency. RIFF owns the ritual. No European brand has built this category. Until now.
Chapter 04 — The Answer
RIFF.
Sniff
a Riff.
A century of Thai botanical expertise. Zero nicotine. One ritual. Designed for European streets, rooted in Bangkok. RIFF brings Ya Dom to the generation that needs it most.
RIFF
The ritual · Any time · Anywhere
Sniff
a Riff.

A botanical ritual, a century in the making. Arriving in Europe soon.

Get in touch
Text us.

Stockists, wholesale, or just curious — write to us directly.

hello@sniff-a-riff.com